THE BRAND AUDIT
Companies are often sitting on a pot of brand gold without realising it. We work with you to realise where you can do things way better and reveal what you need to do to achieve superformance.
You’ll get us for 90-minutes in person (or remote depending on where you are) with one or two people from your side and a full recording of the session.
We understand that brand can feel a little scary but it doesn’t have to be. The Superform Brand Audit helps break it down and brings objective clarity with minimum outlay.
Investment: £1250
HOW IT WORKS
The Superform Brand Audit is designed to unearth the important stuff you can build from. You’ll be working directly with experienced Brand and Word specialists – Mike Abbott and Georgie Sayle.
First, we ask you to share where you’re at right now in a Word Doc or Powerpoint. We’ll send you a more definitive list when you book but it should include:
Examples of how you are currently showing your brand externally to the outside world and internally to your people
Mission, Vision and Values if they exist
Who your competitors are
Price-point – where do you sit amongst your competitors?
What’s different about you?
What do your customers need the most? (please prioritise most to least important)
Who is winning the race at the moment and where you think you are positioned
Who your customers are, who your ideal customer would be and why
We’ll then schedule a 90-minute call with up to two people from your company.
WHAT YOU GET
During the 90-minute session, we’ll ask you lots of questions and explore possibilities together based on what you’ve shared with us.
We’ve done this super-fruitful exercise with all different kinds of companies across even more different sectors. It doesn’t matter what you do. The point of this is to identify where you can do things a whole lot more effectively from a customer point of view.
We get how hard it can be to take an objective, unbiased, unpolitical view when you’re so close to it. This is where from outside looking in is so effective.
You will see how strong your brand is right now and we’ll outline where you can get it to when the right ingredients are put into play.
You’ll leave with a much clearer idea of what’s working well, what’s letting you down, and where you might take it from here.
We’ll also send you a recording of the session.
If you’re ready to start, drop us a line below and we’ll come back to you asap.