VALUE CREATION

We work thoroughly and efficiently focusing on speed to market and measurable ROI. You’ve done your homework. You know how your brand is performing against the competition.

Our job is to evolve that brand’s visual language to make it hugely more engaging and differentiate it so that it becomes a lot more attractive to its audience.

We work efficiently but we don’t cut corners. The end result is a proper job which will stand out for the right reasons and with the right driver, achieve high performance.

Logo
Superform

From understanding your brand’s purpose and telling its story differently, we collaborate to put strategy in place. We think, we build foundations, and we create original content which changes behaviour. The goal is to make brands original and hugely relevant to their audience.

STRONGER BRANDS

How we do it:

  • Defining your long-term plan and how you will occupy a distinct, valued place in the customer's mind. This involves identifying your target audience, analysing competitors and finding your unique value differentiator.

  • The unique personality a company projects through its language, including its brand voice, tone of voice, and core messaging.

  • The formulation of all tangible and visible elements that a company needs to represent its core mission, personality and value to its audience.

  • Digital and AI combine to enable companies to connect with their audience much quicker. I use my experience from designing and building websites ensuring User Experience is at the forefront every time. In short: I storyboard collaborating with animators to bring brands alive with motion; design websites collaborating with leading developers to build; and create social campaigns collaborating with digital marketing experts to deliver.

  • As well as Digital, production is easily as important to the previous steps. It/they are the connection point with a brand’s audience. Consistency, guidance and management all play a part in getting it right.

OUR PROCESS

FOUNDATION & STRATEGY

The groundwork stage helps build a true picture of where you’re at now and where you can go to. This is broken down into three steps: Audit, Position and Platform.

VERBAL IDENTITY

Asking the right questions at the start gives us the perfect base to create audience driven, highly relevant messaging which connects with the target audience immediately.

BRAND IDENTITY

Building on the verbal identity phase and where the big picture visual starting points grow from. Unique, differentiating ideas which truly move your game forward. 

VISUAL LANGUAGE

Super-engaging language born out of words your customers get and then evolved into an emotive visual language which they will act on. 

CAMPAIGN

The beauty of having a verbal identity in place makes it a lot quicker to create effective campaigns with messaging which engages immediately.

OUTPUT

Delivery across all the channels with mechanisms including digital, print, animation and web.

AI is used as a tool for efficiencies in production.

RESULTS

  • Project: Rebrand

    Along with revenue increase, the rebrand enabled improved consistency across global teams, increased campaign engagement, improved internal adoption and stronger differentiation in pitches.

  • Project: Brand refresh

    As well as positioning XTM as the trusted language partner, the brand refresh provided a platform for strengthened brand consistency across international markets, enhanced customer confidence supporting growth, innovation and global expansion.

  • Project: Rename/rebrand/reposition

    Huge repositioning project, renaming and providing a strategic brand platform to build into the future from. Increased understanding and takeup from customers. The platform they needed securing further investment for next phase growth.

  • Project: Refresh/reposition

    A brand refresh (everything except the logo!) which totally aligned the company to its customer base along with hugely increased understanding of what could be a hard solution to communicate. Increase in sales and attracting higher calibre customers. Job done.

  • Project: Campaign

    Repositioned London City Airport as the smarter travel choice, increasing awareness, challenging perceptions, highlighting convenience and encouraging passengers to switch from larger airports for a faster, easier journey. Hugely impressive results with massive take up through OOH advertising and Social.

  • Project: Rebrand

    The brand exercise helped Embryo clarify its positioning, strengthen customer trust, attract new audiences, and differentiate from competitors, resulting in increased brand recognition, increased revenue, stronger customer loyalty and faster business growth.